When one thinks of digital marketing tips for dentists, they usually think of local advertising in the weekly newspaper. However, advertising for dentists can be so much more. Something that many dental experts are under-utilizing across the US. With so many opportunities available, dentists should look outside of the weekly newspaper, and tap into their creativity to better expand their marketing efforts.
Below are three simple digital marketing tips for dentists should know when they’re creating their marketing efforts.
1. Die-Cut Postcards
Move away from the usual postcard that all dentists use and try die-cut postcards. Die-cuts are one of the best ways to stand out in just about any person’s mailbox.
In addition to using a die-cut, buy a mailing list from the company you print with. This is an easy way to target just about people without devoting resources to researching prospects. Then consider putting a promotion such as a $25.00 teeth cleaning. This is a perfect way to introduce your services and get heavy amounts of traffic through your doors.
2. Patient Referral program
Word of mouth is the most efficient and yet hardest techniques to harness. This is the right way to motivate your existing customer base to refer their friends. Simply include a line on your new client form that asks who referred them. The reward can be anything you desire – from a gift certificate for their next service, or free teeth cleaning. This is the right way to spread the positive word about your practice.
You must have a website by now. The only way people are discovering their local business is through Google. So why not invest in an SEO specialist to help improve your ranking? This will pay back in double. Be sure that your rankings are enhanced by expanded customer reviews, enhanced web pages and copy that speaks to your business. This way when people Google search a dentist in their area, you are the first to show up on the results. This will not only help get business but will also position your practice as a credible and reputable brand. It will a
lso assist the digital divide by motivating your customers to take their offline experience – online, through posting reviews, sending tweets and posting to your Facebook about their experience.
Dental practices are one of the easiest medical fields to market, so get out there and start to spread the word about your business. The hardest part of any marketing strategy is getting started.